Apple AirPods 4 drop below $100 for a limited time

In June 2025, Apple announced that its latest AirPods 4 are on sale at various retailers including Amazon, Target, and Walmart. This sale is noteworthy given that Apple products rarely see discounts. The AirPods 4 feature improvements over their predecessors, including a shorter stem, enhanced audio quality, and a more comfortable fit for users who experienced issues with previous models. They come equipped with voice control capabilities, allowing users to interact with Siri through simple head movements, and include head tracking for personalized audio experiences. These wireless earbuds provide a playtime of up to five hours on a single charge, and with the included charging case, they extend up to 30 hours of total use. Consumer Reports rates the active noise-canceling version of the AirPods 4, highlighting their appeal for users seeking quality sound during commutes or workouts. Many customers share positive reviews, underscoring the improvements in sound clarity, fit, and overall usability compared to earlier versions. The promotion of the AirPods 4 emphasizes Apple's approach to capturing audio enthusiasts and enhancing their listening experience through wireless technology. While the sale invites substantial interest from consumers looking for higher quality earbuds at a reduced price, it also raises anticipation about future Apple launches that may follow this pricing trend. As Apple continues to adapt to market demands, this sale reflects their commitment to both innovation in product design and responsiveness to consumer needs. Overall, the timing of the sale coincides with consumers preparing for summer travel and outdoor activities, making it an ideal time for individuals to invest in new audio technology. As Apple navigates the evolving landscape of consumer electronics, the success of the AirPods 4 could play a crucial role in shaping their future product offerings in the audio segment.