Jaylen Brown Releases Rap Single Criticizing Nike

BOSTON – Jaylen Brown, the standout player for the Boston Celtics, has ventured into the music industry with the release of his first rap single, "Just Do It," featuring A$AP Ferg. The track, which dropped alongside a music video on Brown's YouTube channel, appears to subtly reference his ongoing disputes with Nike, although the lyrics do not heavily focus on the brand. The release comes after a summer filled with challenges for Brown, including his exclusion from Team USA. The music video, running 6 minutes and 17 seconds—a nod to Boston's area code and the date of the Celtics' 18th championship win—opens with a poignant scene of Brown listening to a voicemail from his girlfriend ending their relationship. This emotional backdrop is interspersed with media clips discussing Brown's perceived "blacklisting" by Nike, although the brand is only briefly mentioned in the song. The timing of these references suggests they may have been added later, reflecting the tumultuous events of the summer. As the video progresses, A$AP Ferg arrives to motivate Brown, leading to a transformation in the narrative. The introduction features a promotion for Hapbee wellness necklaces, which seems to energize Brown, shifting the tone from somber to vibrant. The visuals transition from a black-and-white aesthetic to a colorful celebration, symbolizing Brown's renewed spirit. Throughout the track, Brown asserts his multifaceted identity, rapping, "Ballin' ain't the only thing I know," highlighting his diverse talents beyond basketball. This debut marks a significant moment in Brown's career as he explores new creative avenues.