Shoppers embrace AI for smarter back-to-school deals

In August 2025, a notable trend emerged among back-to-school shoppers in the United States, with many turning to artificial intelligence for assistance in finding bargains. According to a survey conducted by Deloitte, approximately one-third of these shoppers reported their intention to utilize AI tools to streamline their shopping experience. This shift highlights a significant embrace of technology in a traditionally time-consuming process. Recent research from Adobe underscores this trend, revealing that over 50% of U.S. consumers have experimented with generative AI for various shopping-related tasks. Specifically, 47% utilized AI for product recommendations, and 43% employed the technology to scour for discounts and deals. This illustrates a growing comfort level among consumers in leveraging high-tech resources to enhance their shopping efficiency. Several AI platforms were tested with actual supply lists from Philadelphia schools, revealing varied results. Microsoft Copilot not only provided pricing information but also generated comprehensive listings for easy access. Meanwhile, ChatGPT introduced updates to further streamline shopping searches, making it easier for users to compare prices. Google Gemini emphasized the importance of verifying prices, recognizing that they can fluctuate and often depend on local sales and retailers. Collectively, these platforms demonstrated the potential for AI to significantly reduce both time and costs during shopping. As retailers adapt to these changes, companies like Walmart have responded by incorporating AI assistants on their websites, designed to aid customers in their search for products. The growing reliance on AI in the shopping realm signifies a remarkable transformation in consumer behavior, as individuals seek efficiencies through technology. The landscape of back-to-school shopping is increasingly defined by such innovations, suggesting that future shopping experiences will be substantially influenced by advancements in artificial intelligence.