Automattic launches new AI tool for clearer WordPress blogs

Automattic has introduced a new writing assistant called "Write Brief with AI," designed to enhance the content creation process for WordPress users. This tool complements the generative AI writing assistant launched last year, which helps users create content from prompts and adjust the tone of their posts. Unlike its predecessor, Write Brief with AI focuses on refining existing content, providing users with suggestions to simplify their writing and improve clarity. Currently in beta, Write Brief with AI is available for free on WordPress.com sites and can be accessed through the Jetpack feature, which enhances the functionality of WordPress-hosted websites. The tool analyzes users' writing, offering feedback on wordiness, confidence levels, and readability. It prompts users to simplify complex sentences and avoid language that may alienate readers, while also providing a readability score based on complexity, sentence length, and confidence. Automattic, a key player in the web development landscape, is well-positioned to integrate AI into its widely used blogging platform. The company, which supports both the open-source WordPress project and the commercial WordPress.com service, aims to leverage this new tool to drive user engagement and satisfaction. The idea for Write Brief with AI originated from an internal hack week project, and its positive reception led to its public release. While Automattic's broader AI writing assistant supports multiple languages, Write Brief with AI is currently limited to English. The company is optimistic about the tool's potential to enhance the writing experience for its users.