The Masters expands weekend coverage at Augusta National starting 2 p.m

The Masters Tournament will expand its weekend television coverage by five hours next year, with CBS starting the Saturday broadcast at 2 p.m. EDT, an hour earlier than previous years. This change allows for more live golf to be available to fans, as the tournament aims to enhance viewer experience. The third and fourth rounds will also be streamed exclusively on Paramount+ from noon to 2 p.m., ensuring that fans have access to comprehensive coverage throughout the weekend. Augusta National has partnered with Bank of America, increasing the number of corporate sponsors to four, alongside AT&T, IBM, and Mercedes-Benz. This partnership is significant as it strengthens the Masters' financial backing and community initiatives, particularly in amateur events. Bank of America has been involved with Augusta National since 2019, supporting various amateur tournaments. The Masters has a long-standing relationship with CBS Sports, dating back to 1956, which has evolved significantly over the years. The tournament's live coverage has expanded from just 10.5 hours on CBS 25 years ago to a total of 23 hours next year, reflecting the growing popularity of the event. The addition of two hours of weekend coverage marks a notable shift in how the tournament engages with its audience. Scheduled for April 10-13 next year, the Masters continues its tradition of being held in the first full week of April. With Scottie Scheffler as the defending champion, the tournament is set to attract a large viewing audience, further solidifying its status as a premier event in the golf calendar.