TCL showcases sustainability initiatives at IFA 2024 in Berlin

At IFA 2024 in Berlin, TCL showcased its commitment to sustainability and innovation through its initiatives, TCLGreen and TCLArt. TCLGreen focuses on environmental responsibility, featuring a sculpture made from over 1,000 upcycled electronic circuit boards, which has garnered international awards for its design and sustainability. This initiative highlights TCL's dedication to recycling and clean energy solutions, integrating AI and photovoltaic technology to illuminate the sculpture at night. In addition to the sculpture, TCL's efforts in 2023 included implementing 857 energy efficiency projects, achieving National Green Factory Status for 15 sites, and saving 668 million kWh of energy while reducing carbon emissions by over 343,000 tons. The company was also recognized with the EcoVadis 2024 Gold Award for its sustainable practices, reinforcing its position as a leader in environmental responsibility. TCLArt, launched in 2024, aims to merge technology with artistic expression, making art more accessible. At the exhibition, TCL presented the A300 Series NXTFRAME TVs, which feature advanced technology and elegant design, ensuring high performance with low power consumption. This initiative reflects TCL's vision of integrating creativity into everyday life through innovative technology. Overall, TCL's participation at IFA 2024 not only showcased its brand initiatives but also emphasized the importance of sustainability and cultural enrichment in the tech industry. By combining art and technology, TCL is paving the way for a more sustainable and connected future.