McLaren teams up with Loop to protect fans' hearing at races
- McLaren Racing has introduced earplugs specifically designed to address the noise levels at Formula 1 races.
- This partnership with Loop highlights both brands' commitment to high-performance design and fan experience.
- The collaboration aims to enhance the safety and enjoyment of race events while continuing McLaren's strategy of innovative partnerships.
In March 2025, McLaren Racing, a prominent team in the Formula 1 circuit, announced a unique partnership with Loop, a company specializing in hearing protection. This collaboration led to the introduction of the McLaren Formula 1 Team x Loop 2 earplugs, specifically designed to protect fans' hearing at races without sacrificing the thrilling experience of hearing racecars. Formula 1 events are notoriously loud, with noise levels reaching up to 140 decibels, which poses a significant risk to hearing over extended exposure during races. This partnership is not just about the protection of fans; it symbolizes the mutual commitment to performance and innovation shared by both McLaren and Loop. As highlighted by Matt Dennington, Co-Chief Commercial Officer of McLaren Racing, the initiative emphasizes performance and provides an additional advantage for the team and its supporters. Loop, co-founded by Maarten Bodewes, also expressed enthusiasm about the partnership, citing a shared passion for motorsports and the need for effective sound management in loud environments. Given the increasing number of partnerships McLaren has formed recently, including significant deals with prominent brands like Google Chrome and Mastercard, this collaboration showcases the team’s strategic approach toward enhancing the race-day experience and the market's evolving expectations regarding fan engagement. The new earplugs reflect a trend within the automotive and motorsport industries pushing towards personalized and thoughtful design that extends beyond racing, aiming to enhance users' everyday lives in various noisy situations, whether at work or during travel. This partnership is a natural evolution of McLaren's branding strategy, which focuses not only on performance on the track but also on building a strong connection with fans off the track through innovative products and collaborations.