Elon Musk opens the first Tesla diner in Los Angeles

In July 2023, Tesla opened its first-ever diner in Los Angeles, California, marking an ambitious expansion of the brand beyond electric vehicles. This diner, located on Santa Monica Boulevard, also serves as a Supercharger station, featuring 80 charging ports for electric vehicles and two large LED screens for entertainment. The development has been in the works since at least 2018 when Elon Musk initially proposed the concept of a 1950s-style diner combined with modern technology. On a practical level, this diner caters to Tesla owners, allowing them to eat while they charge their vehicles. The menu offers various classic American diner dishes such as burgers, hot dogs, and milkshakes, and patrons can place their orders through the car's touchscreen while charging. Tesla's innovative design caters to the needs of eco-conscious consumers who seek convenience paired with nostalgic dining experiences. The establishment aims to provide a unique ambiance, including roller-skating servers and a retro-futuristic decor, creating an atmosphere reminiscent of both modern and classic American diners. Initial reactions have been positive, with early visitors lauding the food and the overall dining experience. Elon Musk himself has expressed optimism about the diner’s potential, indicating plans for expansion to other major cities worldwide, contingent on its initial success. In addition, he envisions these diners as stopping points along long-distance routes, enhancing the travel experience for electric vehicle drivers. Looking ahead, Musk mentioned the possibility of establishing additional Tesla diners in strategic locations, as he strives to transform traditional dining into a new encounter that blends meal enjoyment with charging electric vehicles. The enthusiastic reception of the inaugural diner suggests that this blend of technology, convenience, and nostalgic dining could pave the way for a national or even global network of Tesla diners.