Consumers embrace generative AI for smarter shopping during major sales events
- Up to 75% of consumers intend to shop during major sales events despite economic concerns.
- On average, consumers anticipate spending a minimum of $310 during Black Friday, Cyber Monday, and Singles' Day.
- Generative AI is being widely adopted, with over 80% of users agreeing it enhances shopping decisions.
As the holiday shopping season approaches, many consumers are preparing for Black Friday, Cyber Monday, and Singles' Day. A recent survey by Boston Consulting Group indicates that up to 75% of consumers plan to participate in these sales events, with average spending expectations rising by as much as 32% in certain countries. Consumers are increasingly seeking bargains in response to economic pressures caused by inflation and higher living costs. Interestingly, generative AI is emerging as a popular tool among shoppers; 38% have used or intend to use it for their shopping, helping them make informed purchasing decisions. This year, generosity with discounts is crucial, as shoppers expect at least a 30% cut off the prices to consider a deal worthwhile.