Incredible Technologies partners with ODDSworks to dominate West Virginia's online gaming market
- Incredible Technologies and ODDSworks have established a partnership to distribute iGaming products.
- This agreement aims to bring IT's popular gaming titles to the online gaming market in West Virginia.
- The collaboration represents a strategic move towards leveraging online platforms for a broader reach and revenue.
In December 2024, Incredible Technologies, Inc. (IT) and ODDSworks, Inc. formalized a partnership aimed at entering the online gaming market in West Virginia. This collaboration marks a significant step for both entities, allowing them to leverage their established strengths in gaming technology and distribution. The partnership means that IT's popular gaming titles will be available within the online platform provided by ODDSworks, aiming to reach the existing fanbase that IT has cultivated over the years in land-based casinos. Incredible Technologies, headquartered in Vernon Hills, Illinois, is known for its innovative gaming machines and has been a player in the casino industry since 2011. The company focuses on integrating high-quality experiences for players through its slot game offerings. ODDSworks, with its BETguardā¢ RGS platform, is expanding its operational territory and enhancing its content library by collaborating with established game developers like IT. Their presence is already felt in various jurisdictions including New Jersey and Michigan, signaling a positive trajectory for ODDSworks as it seeks to solidify its expertise in the fast-growing North American iGaming segment. The partnership also reflects the broader trend of land-based gaming companies moving towards digital platforms to accommodate changing consumer preferences. As online gaming regulations continue to evolve across states in the U.S., this strategic alliance allows both companies to navigate and comply with regulations while maximizing the potential of their combined offerings. Kunal Mishra, the Chief Strategy Officer and Chief Operating Officer of ODDSworks, expressed excitement about the partnership, highlighting it as a critical strategic move to bring high-performing land-based content into the iGaming space. Furthermore, the collaboration signifies a pivotal moment for both companies as they adapt to the rapid changes in the gaming landscape. Game developers are increasingly looking at the iGaming market as a significant opportunity for growth, especially in states with favorable regulations towards online gaming. This partnership not only cements ODDSworks' position in North America but also allows Incredible Technologies to tap into the lucrative online market, broadening their reach beyond traditional casinos. The primary objective of this partnership is to achieve mutual strategic goals that enhance their competitive edge in the market. With the growing acceptance of online gaming, the collaboration is timely and poised to make a meaningful impact in West Virginia's gaming scene.