Netflix"s Ted Sarandos on Rising Prices and Audience Focus
- Ted Sarandos states that Netflix will continue to increase prices while aiming to meet diverse audience tastes.
- He expresses disappointment in missing out on shows like 'The Bear,' which is available on a competing platform.
- Sarandos emphasizes Netflix's focus on catering to the public rather than critics, indicating confidence in their strategy.
Ted Sarandos, the CEO of Netflix, has expressed that the streaming service will continue to raise prices while striving to cater to a diverse audience. He acknowledges the challenge of not being able to acquire every show, reflecting on his personal disappointment in missing out on popular series like 'The Bear,' which is available on Disney+. Sarandos emphasizes that Netflix's focus is on creating content for the general public rather than critics, indicating a shift towards audience preferences. Despite the rising costs, he remains confident in the company's strategy and has no regrets about controversial projects like 'Baby Reindeer.' This approach highlights Netflix's commitment to balancing profitability with viewer satisfaction, even as competition in the streaming market intensifies.