Malaga promotes modesty to curb tourist behavior and littering

Malaga, a southern city in Spain, is taking steps to address the negative behaviors exhibited by some foreign tourists. The local government has launched a campaign aimed at promoting better manners among visitors, particularly in response to issues such as inappropriate clothing, littering, noise disturbances, and reckless e-scooter usage. This initiative is reminiscent of historical efforts to improve etiquette, harking back to King Charles I of England, who sought to instill Spanish manners at his court after a visit to Madrid. The campaign features 17 billboards placed throughout the city, with messages in English that remind tourists of their responsibility to adhere to local laws and customs. The focus on modesty and respect for the environment reflects the growing frustration among residents who feel that the influx of tourists has led to a decline in the quality of life in their community. The signs serve as a gentle reminder that visitors are expected to behave in a manner that aligns with local standards. By addressing these behavioral shortcomings, Malaga's city hall aims to foster a more pleasant atmosphere for both tourists and locals alike. The initiative is part of a broader effort to enhance the overall tourist experience while ensuring that the cultural integrity of the city is preserved. The hope is that by promoting modesty and respect, the city can mitigate the negative impacts of tourism. Ultimately, this campaign represents a proactive approach to managing the challenges posed by increased tourism, emphasizing the importance of mutual respect between visitors and residents. As Malaga continues to attract tourists, maintaining a balance between hospitality and local customs will be crucial for the city's future.