Over half of LinkedIn posts are likely generated by AI

In recent months, a notable analysis indicated that a majority of longer English-language posts on LinkedIn, specifically over 54 percent, are likely created using AI writing tools. This trend points to the increasing adoption of AI technologies within the professional social media space. Originally, the use of AI for content generation on LinkedIn was minimal, but it has now become commonplace, with individuals seeking out tools to enhance their posts and engagement on the platform. LinkedIn has chosen not to track the usage of AI content generation tools among its users, but statements from the platform’s head of feed relevance, Adam Walkiewicz, suggest that LinkedIn views AI as an aid rather than as a replacement for original thought. This nuanced approach shows an awareness of the ongoing debate regarding the appropriateness and authenticity of AI-generated content, particularly as it relates to personal branding and professional networking. The rise of AI-generated content has been met with a mix of enthusiasm and skepticism. While some users find value in generating AI-assisted content, retaining originality is a primary concern for many. Rakan Brahedni, a LinkedIn blogger, mentioned the polarizing nature of AI writing, comparing it to more accepted tools like calculators and spell checkers. Despite receiving backlash from some quarters, he and others suggest that as long as the content is engaging, audiences might not mind its origin. Overall, LinkedIn appears to have unwittingly become a testing ground for AI writing strategies, attracting users who prioritize a polished presentation of their professional personas. As the landscape continues to evolve, the acceptance and integration of AI in both content creation and professional networking will surely evolve, prompting further discussions around the ethics and authenticity of such practices.