NYU Grad Launches Affordable Udon Restaurant in Greenwich Village

A new udon restaurant has opened in Greenwich Village, catering primarily to the large student population of NYU. The establishment, Sanuki Udon, was launched by a business graduate with experience in the restaurant industry, alongside his partner who previously opened a similar eatery in Taiwan. The restaurant focuses on quick service, allowing customers to receive their meals in under a minute, which is ideal for students with busy schedules. The menu is designed to offer a variety of price points, making it accessible to a wide audience, including students, tourists, and NYU staff. Initially, Sanuki Udon only provided in-person dining to ensure quality control, but it has since expanded to include take-out and delivery options, which now account for a small portion of its revenue. The restaurant's competitive pricing has attracted a diverse clientele, proving that affordable dining options are in demand even in an expensive city like New York. Customer feedback has been generally positive, although some have noted that certain appetizers may be overpriced. The owner, who has a background in analyzing business models, believes that the restaurant's success hinges on maintaining high-quality food at lower prices and strategically choosing locations with high foot traffic. The restaurant's design encourages a fast-paced dining experience, which aligns with the needs of its target audience. Despite the current success, the owner acknowledges that business may slow during the summer months when students are away. However, he remains optimistic about the future, citing the growing appreciation for udon and the potential for expansion into other high-traffic areas.