Jan 6, 2025, 6:02 PM
Jan 6, 2025, 6:02 PM

Elvie's smart baby bouncer revolutionizes parenting at CES

Highlights
  • Elvie introduced the Rise smart baby bouncer at CES in Las Vegas.
  • The Rise features SootheLoop technology for soothing and napping infants.
  • Elvie aims to empower postpartum parents by providing innovative solutions for managing their baby's care.
Story

In January 2025, at the CES technology show in Las Vegas, United States, British tech company Elvie introduced its innovative all-in-one sleeping and soothing device designed for infants, called the Rise. The event is recognized as one of the largest technology trade shows in the world, showcasing cutting-edge innovations from various industries. Elvie, known for its focus on women's health, including breast pumping and pelvic floor health devices, aims to support postpartum women by providing products that give them more time to manage their wellbeing and their babies. The Rise functions as a hybrid device that allows parents and caregivers to seamlessly transition between playtime, soothing, and sleep without having to move the baby around. This innovative gadget utilizes SootheLoop technology, enabling it to record and replicate the bouncing motion inputted by a parent to soothe the baby. When the time for a nap arrives, the device transitions into a bassinet, providing a cozy sleeping environment. Moreover, parents can track their baby's sleep patterns through a connected app, enhancing the overall experience by offering insights into their infant's sleeping habits. Alex Knox, the Chief Product Officer at Elvie, emphasized the importance of the Rise in relieving the stress associated with baby soothing and sleep. This announcement is particularly significant, as Elvie has engaged with hundreds of postpartum parents to identify pressing challenges faced in their daily lives. The company has positioned itself as a leader in providing postpartum health solutions that address common stresses experienced after feeding, thus empowering parents to take guilt-free time for themselves, assured that their baby is safe and comfortable. While the immediate reception of Elvie Rise at CES is promising, the company has yet to reveal specific details regarding the UK release date or pricing for the product. Additionally, the introduction of the Rise comes at a time when the engagement of UK firms at CES has reportedly declined, as stated by Gary Shapiro, the chief executive of the Consumer Technology Association. Shapiro expressed concerns about the UK Government's support for the event, considering the technological innovation and potential present within the UK tech sector. As Elvie continues to explore ways to further innovate and support new parents, the Rise represents their strategic move towards addressing the pressing demands of care for infants and encouraging a renewed focus on parental wellbeing.

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