Audoo recruits music industry leaders to tackle artist royalties

Audoo, a music technology company focused on improving royalty payments for artists, is enhancing its advisory board by recruiting three prominent industry executives. Steve Clark from Round Hill Music, Isabel Garvey from Warner Music UK, and Sean O'Malley from Regard Music will join as advisors. This strategic move aims to leverage their extensive experience in major music labels and performing rights organizations to foster growth and build relationships with international partners. The company has raised over $22 million since its inception and operates in 15 countries, utilizing its innovative Audio Meters to ensure accurate and transparent royalty distribution. The involvement of high-profile figures like Sir Elton John and Sir Paul McCartney underscores the importance of Audoo's mission in addressing the significant issue of unaccounted royalties, which is estimated to cost artists around $3 billion annually. Audoo has established partnerships with organizations such as PPL/PRS to track and report music played in public venues, including cafes and gyms. This initiative is part of a broader effort to enhance the accuracy of royalty payments and ensure that artists receive fair compensation for their work. With ambitions to expand further into Europe and the US, the company is positioning itself to make a substantial impact in the world's largest recorded music markets. The recruitment of these industry leaders is expected to play a crucial role in Audoo's growth and its ongoing efforts to revolutionize the music royalty landscape.