Steven Bartlett partners with Stan to support creator entrepreneurs

In recent months, Steven Bartlett, the entrepreneur and host of The Diary of a CEO, has taken an active role in Stan, a creator commerce platform, to help redefine the landscape of entrepreneurship. By joining as a co-owner, Bartlett aims to contribute significantly to the success of creators on the platform, which has recently surpassed $30 million in annual recurring revenue and $300 million in gross merchandise value. His involvement signifies a growing belief that the middle-class creator will emerge as a pivotal business narrative in today's economy. Bartlett's connection with the platform's CEO, John Hu, stems from their shared experiences in building content businesses through platforms like TikTok and YouTube. They recognized the challenges faced by creators in the digital space and sought to address these issues with the establishment of Stan. The company prides itself on being an accessible and frictionless entry point for individuals aspiring to become creator entrepreneurs. Bartlett highlights that the success of creators on Stan goes beyond influencers to include a broad spectrum of individuals like educators and coaches, indicating the platform's diverse utility. After joining Stan, Bartlett has engaged deeply with the executive team, particularly focusing on product strategy that incorporates artificial intelligence. His consistent feedback and insights on industry trends have contributed to the company's mission to help creators efficiently identify and launch their products, ensuring clarity and speed in the process. Bartlet asserts that the platform is designed to support creators at all stages, especially those who are just starting out, which underscores a shift in how entrepreneurship is perceived in the digital age. Furthermore, this investment aligns smoothly with Bartlett's broader objectives through his FlightStory Fund, which seeks to empower disruptive founders and innovative businesses that challenge traditional models. The goal is to provide resources, mentorship, and a community that accelerates growth for these creators. His hands-on involvement in the operational aspects of Stan positions it as a foundational tool for a new generation of digital entrepreneurs, ultimately seeking to facilitate success and autonomy for creators navigating the complexities of the online economy.