Nikki Haley joins Edelman PR as vice chair after presidential bid

Nikki Haley, a former U.N. ambassador and governor of South Carolina, has joined Edelman, a leading public relations firm, as vice chair after her presidential campaign. She previously challenged Donald Trump for the Republican nomination but later endorsed him. Her role at Edelman will focus on public affairs consultancy, where she will work alongside former Senator Max Baucus, who will serve as a senior adviser. Richard Edelman, the firm's CEO, emphasized the importance of integrating seasoned political figures into their team, especially during a tumultuous political climate. Haley expressed enthusiasm about her new position, highlighting the need for brands to navigate complexities in business and politics effectively. She noted that clear communication is essential for industry leaders, whether in crisis management or celebrating successes. This move comes as Edelman aims to bolster its political advisory capabilities, recognizing the growing intersection of politics with brand marketing and reputation management. Despite her endorsement of Trump, Haley will not be involved in a potential second Trump administration. Her previous support for Trump was reaffirmed during the Republican National Convention, where she called for unity and strength in America. In addition to her role at Edelman, she was appointed the Walter P. Stern Chair at the Hudson Institute earlier this year, further solidifying her influence in political and public affairs. The addition of Haley and Baucus to Edelman’s team is seen as a strategic move to provide clients with expert counsel on political matters, particularly in areas like trade, agriculture, and technology. Their combined experience is expected to enhance the firm's offerings in a rapidly changing political landscape.