Skiers warn against Kim Kardashian's Skims X North Face collection

In December 2024, a skier named Dani issued a warning on TikTok regarding Kim Kardashian's limited edition Skims X North Face collaboration, prompting safety concerns among winter sports enthusiasts. The collection featured various winter pieces, including the North Face's iconic Nuptse jacket and accessories, notably showcased in a range of neutral colors. Dani emphasized the importance of wearing identifiable colors on ski slopes, especially in the event of an avalanche, where neutral colors could blend into the surroundings, reducing visibility and increasing danger for skiers. Dani stated that wearing neutral colors could lead to skiers being mistaken for rocks or sticks, thus endangering their lives in dire situations. The TikTok post garnered significant attention, with many viewers agreeing with Dani's concerns. Comments reflected a shared sentiment about the necessity of visibility in ski attire, with one store employee noting they had introduced neon options due to customer demand for more visible ski pants. A user highlighted their childhood preference for bright colors, which makes practical sense for safety. While some supporters voiced concerns over the collection's color choices, others countered the argument by suggesting that the risks of avalanches are minimal in certain regions, like Australia, where skiing is less risky. These supporters argued that the issue may have been exaggerated, as the likelihood of encountering avalanche conditions is rare unless engaging in high-risk skiing. Despite the criticisms, Kim Kardashian's collaboration continues to receive positive feedback on social media. Fans eagerly anticipated the collection's release, counting down the days on Instagram. Jens Grede, CEO of Skims, expressed the brand's commitment to creating solutions for customers while improving their winter collection through this collaboration, merging North Face's expertise with Skims' design philosophy. As the launch approached, discussions around safety and fashion in skiing attire remained prevalent among winter sports enthusiasts, provoking diverse opinions about visibility on the slopes.