Costco discontinues popular Kirkland Signature soy milk amid slow sales

In March 2025, Costco, a major retailer in the United States, reportedly stopped selling its Kirkland Signature soy milk at local warehouses. The announcement came after a social media user on Reddit claimed to have received an email from Costco stating that the soy milk was discontinued due to slow sales. According to the Reddit post, Costco intends to replace the discontinued product with a branded soy milk as part of its item rotation strategy, which is due to occur in August. The discontinuation was met with disappointment from Costco members, who expressed their discontent and sadness over losing a product that was both popular and considered reasonably priced. Many members shared their concern over the potential impact on their daily routines, particularly those who mixed the soy milk with protein shakes. Costco is known for its ever-changing inventory as it typically maintains fewer than 4,000 different products at its locations. Despite the discontinuation, Costco continues to offer a mix of its private label products and name-brand items to cater to diverse customer preferences.