Fast food chains celebrate National Fried Chicken Day with exclusive deals

In the United States, July 6, 2025, marked National Fried Chicken Day, a day celebrated by various fast food restaurants across the country offering special deals to customers. Many popular chains, including Burger King and Shake Shack among others, introduced promotions to honor this delicious occasion. Burger King incentivized its Royal Perks loyalty program members by providing a free Royal Crispy Chicken sandwich with a minimum purchase of one dollar. This promotion was aimed at encouraging customer engagement and enhancing loyalty program membership. Similarly, Shake Shack offered a free Chicken Shack sandwich with any $10 purchase, applicable through a special code. This deal wasn't limited to just the day of celebration but could be redeemed through any Sunday for a limited duration, emphasizing their consistent commitment to customer satisfaction. Jack in the Box also participated in the festivities by allowing customers to obtain a free Cluck Chicken Sandwich when spending five dollars or more on the same day. Meanwhile, Kroger took the opportunity to promote its Home Chef eight-piece Fried Chicken at a discounted price of $5.99, available exclusively to its loyal customers through the Kroger Plus card. Other chains, such as Popeyes and Bonchon, added to the array of offerings with price reductions. Popeyes made its three-piece Signature Chicken meal available for just $5.99 while providing additional benefits for members of its rewards program through free spicy wings with any wing order. Bonchon’s promotion involved offering $5 off any order exceeding $15, appealing to customers interested in delivery or take-out options. Various chains combined exciting offers, drawing in fried chicken aficionados eager to enjoy the day. These promotions also created a positive impact on customer engagement with the brands, fostering loyalty, and possibly encouraging new customers to participate in their respective loyalty programs. In this spirit of celebration, other restaurants like KFC and White Castle offered their unique promotions. KFC provided a significant 30 percent discount on any eight-piece chicken order, making it more attractive for larger family meals. White Castle's buy-one-get-one-free deal on its new Crispy Chicken Slider enticed consumers to try their latest offerings. Jollibee joined the mix, providing two free pieces of its Chickenjoy with the purchase of a 10-piece bucket, demonstrating the competitive nature of the fast food industry in capitalizing on food-related holidays. Overall, National Fried Chicken Day once again proved to be an excellent opportunity for fast food restaurants in the U.S. to drive sales while delighting customers with tasty and affordable options, thereby reinforcing the significance of engagement in the highly competitive fast food landscape.