Nintendo sets Switch 2 price at $450 amid rising costs

In early April 2025, Nintendo revealed the pricing for its upcoming gaming console, the Switch 2. The console is set to retail at $450, with first-party game prices ranging from $70 to $80. Nintendo's pricing strategy was explained by the company's leadership, particularly Doug Bowser, President of Nintendo of America. He emphasized that the price was determined without considering potential tariffs on imports, suggesting that the focus remained primarily on what the company believes is the appropriate price point for consumers. The decision to not sell the console at a loss marks a significant shift in strategy for Nintendo, as many companies often employ loss leader pricing to gain market share. Bowser mentioned that ongoing economic conditions, including rising costs of goods due to inflation, influenced this pricing structure. Since its launch in 2017, the original Nintendo Switch, priced at $299, would equate to approximately $391 today when adjusted for inflation. Further justifying the high cost, Nintendo discussed enhancements in the Switch 2's hardware and new software features like GameChat and mouse mode, which the company believes justify the elevated price. Analysts and consumers alike have shared mixed opinions about the pricing, with some noting that game costs have been relatively stable over the years, while others express concerns about Nintendo's frequent refusal to discount its titles. This reluctance to reduce prices has engendered frustration among gamers who are accustomed to sales on other platforms. The response to Nintendo's pricing strategy will likely influence the system's sales performance in the market. Bowser indicated a readiness to adjust prices if necessary, suggesting that the company could reconsider its pricing strategies leading up to the holiday season if initial sales aren’t strong. The overarching narrative indicates that Nintendo aims to maintain profitability while also ensuring players feel they receive adequate value from both the hardware and software offered, amidst a competitive gaming landscape.