Keepit recognized as champion for data protection solutions in 2025

In Copenhagen, Denmark, on April 30, 2025, Keepit, a leading independent data protection platform provider, announced its recognition as a champion in the Canalys Managed BDR Leadership Matrix 2025. This achievement reflects the company's commitment to excellence in channel and technology capabilities, as judged over the past year by channel partners and Canalys analysts. Keepit’s strategies iteratively enhanced its market presence through geographic expansion and partnerships, all while emphasizing the critical nature of backup and disaster recovery amidst rising cyber threats. Throughout 2024, Keepit launched its Partner Network and appointed a new Chief Product Officer specialized in SaaS data protection. These initiatives were aimed at strengthening relationships with managed service providers (MSPs) and cloud marketplace distributors. The responses from partners have been overwhelmingly positive, showcasing Keepit as a robust player in the backup solutions market. The Partner Network exemplifies the company’s partner-first strategy and broad geographical reach across the Americas, EMEA, and ANZ, significantly supporting MSPs in achieving their business growth and expansion goals. The increasing threat landscape from ransomware, coupled with stringent regulations and complex SaaS architectures, has rendered backup and disaster recovery essential for MSP strategies. Vendors capable of offering integrated solutions are now more strategically positioned in this competitive environment. By emphasizing their portfolio's strengths, Keepit enables MSPs to tackle growing challenges and enhance resilience against cyber incidents. With their vendor-independent architecture and self-managed software, Keepit addresses compliance and data sovereignty concerns, ultimately fueling customer trust. As they continue to innovate and expand, Keepit has captured the attention of over fifteen thousand companies that rely on its intuitive backup and recovery services. This recognition within the Canalys Managed BDR Leadership Matrix underscores the increasing importance of reliable data protection solutions.