Instagram launches Edits app to rival TikTok's features
- Instagram released the Edits app to support video creators with new editing tools.
- The app features include background replacement and automatic captioning.
- This launch signals Instagram's intention to compete directly with TikTok in the creative content space.
On Tuesday, April 22, 2025, Instagram unveiled its standalone Edits app aimed at enhancing video creation for content creators. The app offers a range of innovative features such as background replacement, automatic captioning, and artificial intelligence tools that convert images into videos. This launch positions Instagram in direct competition with TikTok, a platform known for its user-friendly video editing capabilities, and sponsored by Bytedance, which has gained a significant market share in the video content arena. Adam Mosseri, the head of Instagram, highlighted the importance of providing compelling creative tools for video makers both for Instagram and for other platforms. With the landscape of social media rapidly evolving, Instagram's introduction of Edits reflects its commitment to adapting to the needs of content creators, as more users seek advanced features to capture and retain audience engagement. The move indicates a strategic effort by Instagram to nurture its creator community and maintain relevance in the competitive video-sharing market, especially with the growing popularity of similar applications. Creators can expect enhanced functionality to organize their project ideas, shoot, and edit videos seamlessly, along with access to valuable content insights that will drive engagement and performance improvements.