Women’s NCAA teams gain equal revenue share for the first time

In March 2025, women’s basketball teams in the NCAA Tournament are receiving an individual share of the March Madness revenue for the first time in history. This change comes after years of inequality, with women’s teams previously receiving no financial rewards for their participation. Each women's team is now entitled to a 'unit,' which translates to approximately $113,000 for each game played in the tournament, boosting financial equity between men and women’s sports, reflecting a significant shift in NCAA policy regarding women’s athletics. The new policy signifies a breakthrough moment for women’s basketball, as advocacy for equality in treatment and resources has gained momentum. South Carolina's coach, Dawn Staley, has been a vocal proponent of this change, alongside many other coaches and players who have fought for fairer treatment over the years. This year, a total of $15 million will be distributed among the conferences based on units earned, increasing to $25 million by 2028. Each conference receives funds that they distribute among member schools, significantly impacting the financial landscape for women’s college basketball. In the past, women's teams like the Gamecocks and Hawkeyes noted a lack of financial recognition despite their efforts in the tournament. With the advent of 'units,' the NCAA is attempting to realign financial incentives, ensuring teams are rewarded for their participation and success. The units will be critical as teams advance in the tournament, adding further financial support. This evolution in the NCAA's approach not only acknowledges the competitive and popular nature of women’s basketball but also aims to rectify longstanding disparities that have left women’s sports at a disadvantage. As more women’s teams experience these changes, the hope is that it will inspire greater support and viewership, leading to improved conditions for all women’s sports.