Surge in tourist numbers overwhelms Coral Bay in St. John
- St. John has experienced a dramatic surge in tourism, with a 32.1 percent increase in visitors in 2023 compared to 2022.
- The island remains a popular destination despite past challenges such as hurricanes and the COVID-19 pandemic.
- Residents are concerned about the sustainability of such growth and the potential impact on the local vibe.
St. John, the smallest of the U.S. Virgin Islands, has traditionally offered a serene, secluded tropical retreat, particularly within the village of Coral Bay. However, the island has undergone significant changes since 2017 due to a combination of two devastating hurricanes and a notable rise in tourism. With the pandemic causing a shift in how and where people work, more remote employees have flocked to the island, drawn to its serene settings and relatively relaxed travel requirements for U.S. citizens. In 2023, tourism numbers surged to record levels, reflecting a 32.1 percent increase when compared to data from the previous year. This marked the highest number of visitors recorded since 2017, indicating a renewed interest in the natural beauty and unique atmosphere of St. John despite the recent challenges faced. The sudden influx of visitors has raised concerns among long-time residents about the preservation of the island's inherent charm and tranquility, leading to questions about the sustainability of such tourism growth. The juxtaposition of the island's natural beauty with the pressures of overtourism presents a dilemma for both the locals and newcomers alike, as they grapple with finding a balance between enjoying St. John's appeal and maintaining its tranquil environment.