Lawsuit Against Logan Paul Dismissed

A federal judge has dismissed a lawsuit against Prime Hydration and its co-founder, influencer Logan Paul, which alleged that the marketing of Prime Energy misled consumers about the drink's health implications. The plaintiffs, a parent and her 10-year-old child, claimed that the beverage, which contains caffeine levels equivalent to nearly six cans of Coca-Cola, was fraudulently promoted as healthy. The parent reported that her child experienced mood swings and sleep disturbances after consuming the drink, asserting that she would not have purchased it had she been aware of its side effects. The lawsuit highlighted that Prime Energy's marketing primarily targeted individuals aged 24 and under, a demographic that health experts, including the U.S. Centers for Disease Control and Prevention, advise against consuming high-caffeine energy drinks. Prime Hydration, launched in 2022, initially offered a sugar-free sports drink before introducing Prime Energy in 2023, which contains 200 milligrams of caffeine but no sugar. Judge Stivers noted that the plaintiffs failed to adequately explain the involvement of Paul and other defendants in the alleged misleading advertising. He pointed out that while the complaint mentioned some misrepresentations, it did not sufficiently attribute them to the defendants. The plaintiffs also claimed that the promotion of Prime Energy constituted a public nuisance, but the judge stated that Kentucky courts have not recognized such claims in this context. The lawsuit was dismissed without prejudice, allowing the plaintiffs until August 27 to file an amended complaint. Meanwhile, another ongoing lawsuit in New York accuses Prime Hydration of deceptive marketing related to caffeine levels, claiming independent tests revealed higher caffeine content than advertised.