Sep 21, 2024, 12:00 AM
Sep 21, 2024, 12:00 AM

With 'No Name,' Jack White returns to his rock roots

Highlights
  • Jack White's sixth solo album was secretly released on July 19, 2023, through Third Man Records, with customers receiving a mysterious white vinyl sleeve.
  • The album features 13 self-produced tracks, returning to a raw garage blues-punk sound, with contributions from his daughter and wife.
  • The successful release and subsequent tour of small clubs indicate a strong revival of White's rock roots and popularity.
Story

Jack White's sixth solo album was unexpectedly released on July 19, 2023, through his label, Third Man Records, without prior announcement. Customers at his stores in London, Nashville, and Detroit received a mysterious white vinyl sleeve labeled "No Name" with their purchases. Upon playing the record, they discovered it was his latest work, which was later leaked online. The album became available in digital and physical formats on August 2 and September 15, respectively. This release marks a return to White's garage blues-punk roots, contrasting with his previous, more produced works. The album features 13 self-produced tracks, with nine created in a trio format of guitar, bass, and drums. Notably, his daughter Scarlett White plays bass on one track, while his wife Olivia Jean contributes on drums for another. The album's raw sound and straightforward approach reflect a departure from the dense and eclectic style of his earlier 2022 albums, "Fear of the Dawn" and "Entering Heaven Alive." White's decision to return to a more unembellished style showcases his desire to reconnect with the essence of his music, reminiscent of the early days of the White Stripes. In addition to the album release, White embarked on a tour of small clubs across the U.S., reminiscent of his earlier performances. This tour sold out, indicating a strong demand for his music and a successful revival of his rock roots, further solidifying his status in the music industry.

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