Google accidentally deletes critical user data from Maps

In March 2025, Google faced significant backlash after confirming that user data on Google Maps had been mistakenly deleted due to a technical issue. This deletion resulted in some users losing their timeline data, which included locations they had visited for over three years. Many users reported their dismay on support forums, discovering their data had 'vanished into the ether.' While Google communicated with affected users through a March 21 email, the message fell short of a proper apology, instead providing vague instructions for potential recovery only for those with encrypted backups enabled. Those without backups were informed that their lost data might be unrecoverable. In parallel, Google had previously been facing scrutiny for a scam involving thousands of fake listings that also affected search experiences for Maps users. The timing of these issues raised concerns about Google's data security and reliability. This incident underscores the critical importance of regular data backups for users, particularly given the increasing prevalence of technical failures and cyber threats. As users feel frustrated by these mishaps, Google’s communications strategy will likely draw further scrutiny to ensure that customer trust is restored and maintained.