Dr. Phil's TV Network Cuts Jobs

Merit Street Media, a new media venture founded by renowned TV talk show host Dr. Phil McGraw, has laid off approximately one-third of its 100 employees. The layoffs, which affected fewer than 40 staff members primarily in the morning and evening news departments, were confirmed by sources familiar with the situation. The decision comes as part of ongoing efforts to streamline operations following the brief summer hiatus of McGraw's show, "Dr. Phil Primetime," which airs on the Merit Street TV network. In a statement, Merit Street Media acknowledged the layoffs, attributing them to the need for departmental consolidations aimed at achieving operational efficiencies. However, reports indicate that newer hires were not offered severance packages, raising concerns among those affected. One employee expressed shock at the suddenness of the layoffs, highlighting the personal sacrifices made by staff who relocated for their positions. Dr. Phil McGraw, who previously enjoyed a successful 21-year run in daytime television, launched "Dr. Phil Primetime" last November as part of his return to the airwaves. The show, which addresses provocative topics, is part of a broader strategy to engage audiences through the newly branded network, developed in partnership with the Trinity Broadcasting Network, which claims to reach 80 million homes. McGraw has emphasized the significance of the network's name, "Merit Street," reflecting the values of meritocracy and the essence of Main Street America. Despite the recent layoffs, the company aims to continue its mission of delivering compelling content to viewers.