Meghan Markle appoints herself CEO after failed search for leadership

In the United States, Meghan Markle's lifestyle brand, American Riviera Orchard, has faced numerous challenges since its launch earlier this year. Despite her efforts to find a suitable Chief Executive Officer to lead the business, Meghan was left disappointed after interviewing several candidates who did not meet her expectations. This led her to make the bold decision to appoint herself as CEO, effectively taking the reins of the brand. Sources indicate that this move comes in response to both the unsuccessful hiring process and the ongoing difficulties surrounding the brand’s launch. Meghan's ambition for her venture has been palpable, aiming to connect her cooking show on Netflix with the products offered by American Riviera Orchard. However, the brand has yet to release any items for public sale, despite its anticipated debut earlier this year. Reports have highlighted that Meghan has sent out samples, like a jar of jam, to friends and influencers to promote the brand on social media, indicating her proactive marketing approach. As of now, the public has not been able to purchase anything from American Riviera Orchard. There are significant hurdles to overcome, as talk of delays due to trademark applications continues to plague the brand. Meghan has requested an additional three-month extension on her trademark application as her initial submission was rejected in the autumn. This situation adds pressure on her, as the brand has seen its progress slowed by legal complications. With the USPTO responding to a protest from a competing trademark holder, her brand may face further setbacks unless adjustments are made. Despite these challenges, Meghan Markle remains determined to move forward with her business, showcasing her commitment and adaptability. The ongoing trademark issues could mean that if the situation is not resolved within the new timeframe, the launch of American Riviera Orchard may face an extensive delay, potentially requiring a complete restart of the trademark registration process. Overall, Meghan's journey in the business world reflects both her aspirations and the complexities faced by any entrepreneur, especially someone in the public eye with high expectations.