Courtney Ballantini appointed as Head of Client Experience at Rise by Quad

SUSSEX, Wis., Aug. 15, 2024 — Quad/Graphics, Inc. (NYSE: QUAD), a prominent global marketing experience company, has announced the appointment of Courtney Ballantini as Senior Vice President and Head of Client Experience at Rise, its full-service integrated media agency. In her new role, Ballantini will manage all client relationships and lead the Client Experience team, focusing on delivering innovative media solutions and omnichannel strategies that cater to the evolving needs of brands and marketers. With over 20 years of experience in the marketing and advertising sectors, Ballantini brings a wealth of knowledge from her previous executive positions at Starcom and Tyson Foods. Her dual perspective from both client and agency sides equips her to effectively connect with clients and guide the Rise team in producing impactful work that drives business results. She will report directly to Lowcock as part of the senior leadership team. Ballantini is also recognized for her commitment to advancing women in the workplace, actively participating in organizations like She Runs It, which supports women in marketing, media, and tech careers. Her leadership is expected to significantly contribute to Rise’s growth as an integrated media agency, enhancing its ability to elevate brands and capture demand across the marketing funnel. Quad is known for its innovative approach, utilizing advanced technology and data-driven intelligence to simplify marketing complexities. The company ranks among the largest agency firms in the U.S., bolstered by its Rise media agency and Betty creative agency. For more information, visit quad.com.