Oct 15, 2024, 6:00 AM
Oct 15, 2024, 6:00 AM

Johnnie Walker Launches Exclusive Blue Label Ice Chalet in New York

Highlights
  • Johnnie Walker launched the limited-edition Blue Label Ice Chalet in collaboration with Perfect Moment on October 15, 2024.
  • The initiative includes a new whisky blend and a capsule skiwear collection designed for luxury aprés-ski experiences.
  • The collaboration aims to elevate social moments after skiing, with products available for purchase starting October 14, 2024.
Story

On October 15, 2024, Johnnie Walker launched the limited-edition Blue Label Ice Chalet in collaboration with luxury skiwear brand Perfect Moment. This initiative was unveiled in New York by brand ambassador Priyanka Chopra Jonas, highlighting a new blend crafted by Master Blender Emma Walker. The collaboration aims to encapsulate the luxury aprés-ski experience, featuring a unique bottle and bag designed by Perfect Moment, inspired by the enchanting 'Blue Hour' when skiing transitions to socializing. Perfect Moment is also introducing a capsule skiwear collection for both men and women, reflecting the design of the Blue Label Ice Chalet. The collection emphasizes luxury and high-performance, showcasing the brand's iconic North star motif. Jane Gottschalk, Co-Founder & Creative Director at Perfect Moment, expressed excitement about the collaboration, which aims to create memorable moments that transition seamlessly from the slopes to urban settings. Johnnie Walker's Global Marketing and Innovation Director, João Matos, noted the growing popularity of luxury aprés-ski experiences, which have evolved into social occasions. The new whisky blend is specifically crafted for enjoyment during these moments, marking a significant shift in the skiing culture. The limited release will be featured at global events, starting in London and New York, with consumer experiences set to begin in January 2025. The Blue Label Ice Chalet and accompanying crossbody bag will be available for purchase online and in select stores globally from October 14, 2024, reflecting the brand's commitment to luxury and quality in the evolving market of aprés-ski experiences.

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