Devon and Cornwall tourism struggles in 2023

The tourism sector in Devon and Cornwall has faced significant challenges in 2023, with a reported 10% decline in turnover compared to previous years. Many businesses are experiencing a drop in tourist numbers, which has been described as devastating by local tourism leaders. Visitors are spending less on extras after paying for accommodation, leading to concerns for local businesses, particularly in the hospitality sector. Some establishments, like Pengelly's Fishmongers, have noted that customers are holding back on spending, opting for picnics instead of dining out. Despite the struggles, there are pockets of resilience within the industry. Certain holiday parks have enjoyed a successful season, likely due to their indoor attractions. The return of international visitors, especially from North America, has provided a boost, as these tourists tend to spend more during their stay. Local tourism officials are optimistic about the potential for an Indian Summer, which could improve business as weather conditions change. The decline in tourism is attributed to various factors, including a shift in consumer behavior as people seek different holiday experiences after years of restrictions. Cornwall remains a desirable destination, but competition from abroad has drawn some visitors away. Local leaders are encouraging residents to support nearby attractions and hospitality businesses that have been struggling this year. Overall, while the tourism industry in Devon and Cornwall is facing a tough year, there is hope for recovery as the season progresses and local engagement increases. The focus remains on adapting to changing visitor preferences and enhancing the appeal of the region's offerings.