Christmas tree prices set to stay steady this holiday season

In the United States, a recent industry study indicates a positive outlook for Christmas tree prices ahead of the holiday season. The Real Christmas Tree Board conducted a survey of 43 wholesale growers, who represent a significant portion of the market. As of September 18, 2025, many growers anticipate that wholesale prices will either remain steady or may even decrease slightly due to a steady demand for Christmas trees. Despite 42% of the respondents reporting a rise in operational costs by up to 5%, the majority of growers have chosen not to pass these costs onto retailers, indicating a commitment to maintaining accessibility for consumers. Marsha Gray, the executive director of the Real Christmas Tree Board, stated that the consistency seen in the real Christmas tree market demonstrates the dedication of growers to provide quality trees for shoppers. In fact, the survey revealed that 84% of growers plan to keep their wholesale prices unchanged compared to the previous year. This suggests that the market is responsive and will cater to consumer demand effectively, while allowing retailers the flexibility to set competitive prices in their stores. Interestingly, Canadian-grown Christmas trees are also expected to remain competitively priced. The report highlighted that these trees are exempt from tariffs, which could otherwise increase costs for consumers or retailers. The survey also noted that 90% of shoppers in the previous year felt their purchase was worth the price paid for a Christmas tree, indicating a strong consumer satisfaction and perceived value within the market. As families head into the holiday season, Gray emphasizes that purchasing a real Christmas tree is about creating lasting memories. These trees symbolize the essence of Christmas and the spirit of togetherness for many families, further underscoring the importance of keeping prices in check for this cherished tradition. The anticipated stable pricing also encourages shoppers to invest in real Christmas trees this year, as they navigate options amidst increases in other holiday-related costs in the market.