Winter sports enthusiasts are desperate for snowfall in Canada

In response to the evolving winter climate in Canada, the Canadian Ski Council announced the launch of snowissnow.ca on December 12, 2024. This new initiative highlights the ski industry's focus on sustainability and innovation, aiming to adapt to changing snowfall patterns. As recreational activities thrive within communities, ski areas not only drive local economies but also underscore the importance of winter sports for public health and well-being. The skiing and snowboarding industry has constantly worked towards providing consistent snow coverage, essential for enhancing the skiing experience. Snowmaking is particularly crucial at this stage of winter, allowing ski resorts to offer early access to slopes before natural snow becomes reliable. Paul Pinchbeck, President and CEO of the Canadian Ski Council, emphasized that responsibility and resilience drive the industry's investments in snowmaking technology. The data from Environment Canada indicates that snowfall patterns are shifting, making it increasingly important for ski areas to adopt modern snowmaking methods. These advancements ensure a reliable and enjoyable skiing experience, regardless of variations in natural snowfall. Furthermore, the ski industry in Canada supports the economy significantly by attracting millions of visitors and creating numerous jobs. In fact, Canadian ski areas account for 17.9 million skier visits each year, generating approximately $4.4 billion in profit. Apart from its economic impact, skiing promotes multiple health benefits. Engaging in winter sports helps to improve cardiovascular health, coordination, balance, and strength while supporting mental well-being. Research indicates that skiing can protect against anxiety disorders and improve overall health metrics. With a concerted focus on sustainability, Canada's ski industry ensures winter sports continue to be a vital aspect of the national culture and community life.