Sam Altman praises Indian couple's smart crib startup Cradlewise
- Cradlewise is a smart crib startup founded by Radhika and Bharath Patil in Bengaluru.
- Sam Altman endorsed their product on X, highlighting its practical features for new parents.
- The company's move to the U.S. aims to expand their market and enhance their product's visibility.
In a recent event, OpenAI CEO Sam Altman publicly endorsed Cradlewise, a smart crib startup founded by Bengaluru entrepreneurs Radhika Patil and Bharath Patil. This endorsement took place on a social media platform known as X, which was formerly Twitter, highlighting the innovative features of the crib that aim to improve parenting experiences. The couple founded Cradlewise in 2016, initially launching it in Bengaluru, India. However, they relocated to the U.S. during the pandemic to cater to a larger market and enhance their product's reach. Cradlewise’s smart crib offers an array of features that assist parents in managing their infant's sleep routine more effectively. Priced at approximately $1,999 in the U.S. and Rs 1.5 lakh in India, the crib incorporates a built-in monitor and calming music while using a gentle bouncing motion to soothe babies. This functionality helps parents to prevent their infants from crying, giving them a better chance for restful sleep. Moreover, Cradlewise’s design is evolutionary, adjusting as the baby grows, transitioning from a bassinet to a crib suitable for toddlers up to two years of age. Sam Altman's shoutout came at a significant time for the startup, as it validates their work and contributes to their visibility in a competitive industry saturated with various baby products. The post garnered attention not just for its content but also for showcasing how advancements in technology can assist with parenting challenges. Radhika Patil reacted positively to Altman’s praise, expressing gratitude toward him for recognizing the efforts put into creating a solution for new parents. As the couple navigates the landscape of tech-enabled baby products, they aim to continue improving the experiences of families and infants alike. The move to the U.S. market has also opened avenues for further innovation and development, positioning Cradlewise to capitalize on the burgeoning demand for smart home and baby care products. They aspire to remain at the forefront of this niche industry, helping parents make informed decisions about essential baby products.