Hulu's new show challenges the wild image of reality TV with Mormon wives

In 2023, a reality television series titled The Secret Lives of Mormon Wives debuted on Hulu, showcasing the lives of eight married Mormon women residing in Utah. This show quickly became popular, amassing a significant viewership that made it the most-watched Hulu unscripted original series that year and ranked third across major streaming platforms during its release week, according to Nielsen data. The series highlights aspects of Mormon culture, such as the cultural phenomenon of consuming 'dirty sodas,' which are flavored beverages popular within this community. This portrayal of a unique culture has sparked interest, especially among younger generations. The show's popularity is largely attributed to Gen Z and young millennials, who constituted 54% of the audience during its peak viewing. These viewers are engaging with the series in a way that mirrors the previous generations' fascination with shows like The Real Housewives. Commentary on this trend suggests that the current audience is seeking unique narratives that provide both entertainment and insight into distinct cultural lifestyles. The allure of Mormon traditions and values appeals to viewers who find a sense of fascination with different societal norms. Academics note that the surge in interest towards traditional values among younger audiences may correlate with broader anxieties about gender roles in modern society. This connection to the #Tradwife movement, which emphasizes reclaiming traditional gender roles, resonates with some younger viewers looking for structure and meaning in their lives. These cultural expressions may serve as a response to the perceived loss of direction in contemporary society, leading people to revisit traditional practices and lifestyles. As the second season of The Secret Lives of Mormon Wives is currently in production, conversations around the show and the cultural implications of its content continue. Analysts and commentators predict that interest in the series will persist as it navigates themes of faith, identity, and the complexities of modern relationships within a traditionally rich cultural framework.