Morrisons customers furious as More Card discounts fail to work

On December 23, 2024, Morrisons, a prominent supermarket in the United Kingdom, faced significant operational challenges due to a systems glitch that adversely impacted customer transactions. This malfunction primarily affected the More loyalty card program, which led to customers either being charged full price at the tills or being unable to redeem their vouchers. As customers prepared for Christmas, many expressed frustration on social media about the unexpected increase in their shopping bills, with one shopper reporting a cost that was £50 more than anticipated due to the discount not applying. Concurrently, the Morrisons website experienced outages and slow loading times, compounding the frustration for customers eager to complete their online grocery shopping during one of the busiest retail days of the year. The implications of this issue were amplified as it came just two days before Christmas. Many customers who had booked home delivery or click-and-collect orders were informed that their deliveries could arrive late. One concerned shopper took to social media, indicating that they had secured their delivery slot months in advance, yet feared they might be without food for the holiday. Morrisons acknowledged the glitches and assured customers that they were working to resolve the issues promptly. In an effort to mitigate customer dissatisfaction, Morrisons proposed several solutions. For those affected by the More Card discount problems, cashiers were instructed to apply a manual 10% discount to the entire shop as compensation for the technical difficulties. This indicates the supermarket's recognition of the inconvenience faced by shoppers trying to enjoy promised discounts during a peak shopping period. Morrisons also communicated directly with customers whose orders were impacted, emphasizing the importance of keeping them informed about their orders. With the increasing reliance on digital platforms for grocery shopping, Morrisons' challenges underscore the necessity for robust systems during high-demand periods. As customer expectations for seamless service increase, retailers must ensure that their technology can handle the traffic and operational demands of significant shopping days, particularly around key holidays like Christmas. It remains to be seen how quickly Morrisons will rectify these issues and restore customers' confidence in their service reliability.