FOX Sports buys one-third stake in Penske Entertainment to boost IndyCar

In a significant move for the motorsports industry in the United States, FOX Sports has acquired a one-third interest in Penske Entertainment, the owner of the IndyCar series, the iconic Indianapolis Motor Speedway, and the Indianapolis 500. This deal was announced on July 30, 2025, and is part of a broader effort to enhance the growth and visibility of IndyCar, which is considered one of the most competitive forms of racing globally. Alongside this acquisition, FOX Sports will also extend its media rights with IndyCar, suggesting a commitment to a long-term partnership with the racing series. Roger Penske, the owner of Penske Entertainment, expressed optimism about the partnership, highlighting a shared vision for the future and acknowledging FOX's belief in the sport's growth potential. The partnership is not merely financial; it represents an infusion of revenue and promotional efforts that could significantly enhance the profile of IndyCar racing. Attendance at IndyCar events has been rising, with record crowds reported this year, including a sell-out crowd of over 300,000 at the Indianapolis 500, underscoring the sport's popularity. Furthermore, the collaboration between FOX and Penske Entertainment is expected to usher in a new era of strategic initiatives aimed at promoting IndyCar drivers, improving track attendance, and fostering an engaged fan base. The deal is also expected to supercharge growth for the NTT IndyCar Series as it prepares to introduce new events in 2026, such as a race through Arlington's entertainment district, marking a first-of-its-kind partnership with the Dallas Cowboys and Texas Rangers. The acquisition comes at a time when motorsports are experiencing a resurgence in interest, with many fans returning to live events post-pandemic. As FOX Sports aims to capitalize on this momentum, it anticipates that the new investment will provide the necessary resources to build on the sport's already established foundation and further engage its current audience while attracting new fans across various platforms.