MLS Launches Second Tech Cohort to Boost Fan Engagement
- MLS introduced six companies for its second Innovation Lab cohort at the July 2024 All-Star Game in Columbus, Ohio.
- The selected technologies include AI performance monitoring, facial recognition for ticketing, and smart shin pads.
- The league's commitment to innovation aims to enhance fan engagement and player development in soccer.
In July 2024, Major League Soccer (MLS) showcased innovative technologies at the All-Star Game in Columbus, Ohio, highlighting advancements in fan engagement and player development. The league announced the selection of six companies for its second Innovation Lab cohort, following a rigorous screening process of over 1,000 startups. These technologies include AI-driven performance monitoring, facial recognition for ticketing, and smart shin pads that track player metrics. Chris Schlosser, MLS's senior vice president for emerging ventures, emphasized the importance of integrating these innovations into the MLS experience. The selected companies will present their products at the 2025 MLS All-Star Game in Austin, reflecting MLS's commitment to advancing soccer globally. The league aims to leverage its unique structure and ownership to test and implement these technologies, enhancing the overall experience for players and fans alike.