Adobe unveils new AI tools in Creative Cloud suite

Adobe has introduced a range of AI-powered features across its Creative Cloud suite during its annual Adobe Max conference, which commenced on October 14, 2024. The updates primarily enhance Photoshop, Illustrator, InDesign, and Premiere Pro, aiming to streamline design processes and improve user experience. Notably, Photoshop now includes an automatic background distraction removal feature, which identifies and eliminates common distractions with a single click, enhancing the efficiency of image editing. Additionally, users can choose between generative AI and non-generative AI options for the Remove Tool, allowing for tailored results based on the specific image context. Illustrator has also received significant updates, including a new 'Objects on Path' feature that facilitates the arrangement of objects along any path shape, providing designers with greater flexibility. The Mockup tool for staging designs on 3D models is now widely available, and improvements to the Image Trace feature enhance the accuracy and quality of vectorized outputs. InDesign users can now utilize the Generative Expand tool, which allows for image extension to fit various layouts. Premiere Pro has introduced a beta version of the Generative Extend feature, powered by Adobe's new Firefly AI Video Model. This model is expected to serve as a foundation for future features across Adobe's applications. Overall, these updates reflect Adobe's commitment to integrating advanced AI capabilities into its software, significantly reducing the time and effort required for traditionally labor-intensive design tasks. The launch of these features marks a significant step forward in the evolution of creative tools, positioning Adobe as a leader in the integration of AI technology within the design industry.