Quality Street shrinks: How many tins would fill an 80s tub?

In recent years, the phenomenon of shrinkflation has significantly affected the sizes of popular confectionery products in the UK. A notable example is Quality Street, which has been a cherished seasonal treat for many families during the festive period. A TikTok creator known as @welshvalleyslass shared a viral video that highlights the drastic change in the size of Quality Street tins from the 1980s compared to contemporary offerings. The comparison underscores the remarkable reduction in volume over the decades, capturing the attention of many viewers who recalled the larger, retro tins filled with chocolates that were once available. The TikTok video features a side-by-side comparison of a retro Quality Street tin from the 1980s with today's smaller, 600g tub. The findings revealed that approximately four modern tubs would be required to equal the volume of a single retro tin, illustrating a staggering difference in size. Furthermore, the creator noted that a retro tin, which cost £7 in the 1980s, would last through the festive season, a stark contrast to the smaller portions available now. These retro tins were not only larger but also eco-friendly, as they were often repurposed and used for decades after being emptied. The discussion sparked by the video has resonated with many viewers who expressed astonishment at how much things have changed. The reduction in quality and quantity has ignited nostalgia for the past, with some individuals even expressing a desire to seek out and fill the old tins with chocolates. Currently, a 600g tub of Quality Street retails for around £6, although pricing can vary across different supermarkets. In comparison, the historical context shows that a typical tin in the late 1970s contained up to 2.5kg of chocolates, reflecting a significant decrease in the amount of product consumers receive today. Additionally, the socio-economic factors contributing to this phenomenon include the rising costs of production and changes in consumer behavior over time. The value of money has significantly fluctuated; for example, £5 in 1979 would be equivalent to approximately £24 today, suggesting that consumers are spending more to receive less. The implications of these changes extend beyond just chocolates, highlighting a broader trend in consumer products where quantity diminishes while prices remain high. This situation raises important questions regarding consumer expectations and the value of nostalgic products in modern society.