Americans push delivery limits with extra protein and coffee shots

In 2024, Americans significantly enhanced their food delivery habits, as disclosed in a recent Grubhub report. The study highlighted a diverse range of delivery orders, noting a remarkable shift towards more extravagant choices among consumers. Notably, chicken emerged as a dominant item, constituting nearly 40% of all restaurant orders through Grubhub, reflecting a broader trend of increased protein consumption across the country. The report not only shed light on restaurant deliveries but also included orders from grocery and convenience stores, emphasizing a shift towards convenience in food options, especially in settings like home and workplaces. In addition to the surge in protein-centered meals, customers also showed an increasing inclination towards caffeine consumption, particularly in corporate settings. There was a 53% increase in corporate coffee orders, highlighting the necessity for caffeine in work environments. Burrito bowls rose to prominence as the top lunch option in offices, with corporate Chipotle orders surging by 27%. This trend indicates that employees are actively seeking comfort and personalization in their meals, leading to a shift in how companies approach catering and meal perks in the workplace. Interestingly, the report detailed geographical trends, noting that the East Coast led in caffeine delivery orders, particularly in major colleges where the demand for coffee was highest. Institutions like Pace University and West Chester University topped the list, showcasing the role of higher education in shaping consumer preferences. As individuals juggle their education and work commitments, they are increasingly relying on delivery services to keep pace with their busy lives. During times of relaxation or after work hours, consumers gravitated towards order alcohol while staying in hotels, suggesting a blend of convenience and leisure—particularly in cities like Virginia Beach, Chicago, New York City, and Washington, D.C. This inclination toward hotel room deliveries highlights a broader trend in modern travel behaviors, where individuals prefer to enjoy local flavors without leaving the comfort of their lodgings. Overall, the findings illustrate a year of increased consumer confidence and a shift in buying behaviors, where socialization through food has taken precedence over traditional meal prepping.