Sky launches upgraded Sky Glass TV with built-in subscriptions
- Sky has launched the second generation of its Sky Glass TV, featuring advanced picture and sound enhancements.
- The new model incorporates Sky TV subscriptions directly into the TV, allowing for streaming without a dish.
- Sky aims to improve customer access to quality television through flexible purchasing options and bundled services.
In the UK, on February 12, 2025, Sky has revealed its second generation Sky Glass TV, featuring advanced technology aimed at enhancing the viewing experience. This new model promises a brighter picture and improved cinematic sound, equipped with a 4K resolution Quantum Dot display and an upgraded Dolby Atmos sound system comprising seven speakers, including a built-in soundbar and dual subwoofer. This advancement builds upon the original Sky Glass launched in 2021, establishing it as the only TV that integrates Sky TV services directly, eliminating the need for an external satellite dish or Sky box. The revamped model maintains the smart TV interface named Sky OS, which utilizes viewer habits to recommend pertinent content and enable users to create playlists and control the device through voice commands. The new Sky Glass Gen 2 will be available in three sizes: 43, 55, and 65 inches, starting at £14 a month for purchase. Alongside this, Sky has announced a more cost-effective version named Sky Glass Air, which is expected to roll out later this year at a price yet to be confirmed. This model aims to broaden accessibility for consumers seeking streaming television options. Fraser Stirling, the global chief product officer for Sky and Comcast, highlighted the new device's capabilities by stating how it offers an easier way for viewers to access their preferred shows from both Sky and streaming platforms. Industry expert Paolo Pescatore noted that the introduction of the new cheaper model, Sky Glass Air, indicates Sky's strategic focus on driving sales growth through bundled offerings. This decision has potential implications for customer retention, particularly when combined with broadband services. Despite its improvements, industry analysts have pointed out some limitations in its offerings. Nevertheless, Sky's continual enhancement of its product portfolio positions it favorably within the evolving landscape of television service delivery over the internet. The second generation of Sky Glass TV marks a significant advancement that aligns with the increasing consumer demand for integrated, user-friendly viewing solutions.