Samsung slashes Galaxy S24 Ultra price by $400 or offers $800 trade-in

Samsung is currently offering substantial discounts on its Galaxy S24 Ultra smartphone, which was previously priced at $1,299.99 for the model with 256GB storage. This pricing strategy comes as part of a promotional campaign that aims to attract customers during the holiday shopping season, specifically running until December 8, 2024. The deal includes a trade-in value increase for various models; for instance, trading in an iPhone 15 Pro in good condition provides a $448 discount, while trading in a Samsung Galaxy S23 Ultra 5G can yield up to $800 off, significantly more than the usual $380 discount. Customers without trade-ins can also benefit from a comparative price drop, with notable discounts available online, including on platforms like Amazon where the phone is listed for $949.99. This promotional pricing highlights Samsung's market strategy to boost sales of the Galaxy S24 Ultra by making it more accessible and appealing to a wider audience, especially amidst competitive offers from other retailers and technological advancements presented by rival companies. As the holiday shopping season heats up, these deals are part of a broader effort by Samsung to solidify its position in the smartphone market, maintain customer loyalty, and encourage upgrades from older models. With the impending end of this promotional offer on December 8, customers have limited time to take advantage of the savings, fueling urgency among potential buyers to benefit from these unprecedented discounts before they expire.