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- Visit Jersey collaborates with travel brands to promote tourism in 2025.
- The campaign is a response to a year-on-year increase in visitor numbers.
- This initiative aims to enhance Jersey's appeal and drive bookings for the upcoming year.
In a strategic move to bolster its tourism sector, Jersey has initiated a campaign aimed at attracting visitors in 2025. Visit Jersey, the island's tourism authority, is collaborating with several high-profile travel brands, including Expedia and easyJet Holidays, to showcase the island's appeal to potential travelers. Tricia Warwick, the chief executive of Visit Jersey, has highlighted that this partnership will not only raise awareness about Jersey but also encourage bookings for the upcoming year. The campaign marks a proactive step in responding to the 14,100 increase in leisure visitors recorded between January and May of the previous year. The launch of this campaign is set to coincide with various exciting activities planned for 2025, including a spring/summer brand campaign debut in January. Moreover, the promotion of the highly anticipated Bergerac reboot is expected to contribute to the overall allure of the island. Warwick's comments indicate an optimistic outlook on tourism growth, as the campaigns are spread over a six-week period, targeting both new and returning visitors. The dedicated effort to enhance Jersey's visibility comes in light of the reported 98,900 holidaymakers welcomed from January to May. This figure represents a significant stride for Jersey, especially following challenges the tourism sector has faced in recent years. The ongoing collaboration with leading travel brands will likely provide a substantial boost to the local economy and service sectors, that depend heavily on tourist spending. As Jersey prepares for this influx of visitors, it seeks to capitalize on the growing interest and potential for a vibrant tourism market in 2025. The island aims to position itself as a desirable destination while promising quality experiences and attractions that cater to diverse interests. By initiating these campaigns now, Visit Jersey is taking proactive measures to ensure that the island remains a competitive choice for holidaymakers in the upcoming year.