Netflix revamps interface to enhance user experience and adapt to new content

On May 7, 2025, Netflix unveiled significant changes to its user interface, marking the most extensive redesign in over ten years. The changes were initiated to accommodate a broader range of programming, including live events, sports, and video games, reflecting the company's expanding content strategy. Chief Product Officer Eunice Kim highlighted the new design's cleaner look and enhanced information accessibility, aiming to make the platform more user-friendly and visually appealing. Additionally, the changes include an AI-powered search tool capable of understanding nuanced phrases, improving content discoverability. One of the key features of the revamped interface is a vertical video component, designed specifically for mobile users. This feature caters to current trends in social media, facilitating a smoother browsing experience while presenting trailers and clips. By allowing users to swipe through content in a vertical feed, the new layout aims to provide an experience similar to that found on popular social media platforms, thus making content browsing easier and more enjoyable for Netflix subscribers. Netflix has also responded to the rising demand for live streaming events and sports. With previous challenges in delivering live content, the updated interface is designed to enhance the viewing experience during live broadcasts, ensuring viewers receive timely notifications about when to tune in. Moreover, the company is implementing enhanced distribution capabilities to support the increasing frequency and complexity of live programming, as well as maintaining a seamless experience for viewers in different locations. Lastly, the company is leveraging advancements in artificial intelligence to improve how users find and engage with content. The AI features are expected to generate personalized title information in multiple languages while providing real-time recommendations tailored to viewers' moods and interests. These enhancements are part of Netflix's strategy to retain its competitive edge in a highly saturated streaming market, where the demand for more advanced functionalities is only expected to increase.