Oklahoma State football players to display QR codes for donations

Oklahoma State University has announced an innovative initiative for its football team, where players will wear helmets adorned with QR codes that direct fans to a donation page for the school's name, image, and likeness (NIL) fund. This move, described by Cowboys coach Mike Gundy as a "revolutionary step forward," aims to enhance support for the team while engaging fans in a meaningful way. The QR codes will be prominently displayed on 1.5-inch square decals featuring each player's name and number. Fans will have the opportunity to scan these codes during broadcasts or through postgame social media photos, allowing them to contribute directly to the NIL efforts supporting Cowboy football. Gundy expressed enthusiasm about this initiative, highlighting its potential to empower everyday fans to make a tangible impact. In addition to the helmets, the QR codes will also appear on players' bags, coasters in premium seating areas, and various signage throughout Boone Pickens Stadium, as well as on the Cowboys football equipment truck. This multifaceted approach aims to maximize visibility and accessibility for fans wishing to support their favorite players. The Cowboys are set to kick off their season against South Dakota State on August 31 at 2 p.m. EDT in Stillwater, marking the beginning of a new era in college athletics where fan engagement and financial support are increasingly intertwined.