Supermarkets undercut Tesco and Aldi with bigger, cheaper Quality Street tins
- Sainsbury's and Asda are selling larger 813g versions of Quality Street at prices lower than Tesco and Aldi.
- Sainsbury's customers need a Nectar Card to benefit from the discounted price of £8, while a separate offer requires Morrison's card holders for additional savings.
- These marketing tactics arise amidst consumer complaints about reduced sizes of certain chocolates due to shrinkflation.
In a competitive move against rival supermarkets, Sainsbury’s and Asda have begun selling larger 813-gram tins of Quality Street chocolates, which notably contain more sweets than the offerings from Tesco and Aldi. This initiative highlights an intense supermarket rivalry, aiming to attract customers during the busy festive shopping season. The pricing strategy has made these larger tins the most affordable option for consumers looking to enjoy Quality Street chocolates. However, shoppers wishing to take full advantage of Sainsbury's deals must have a Nectar Card, which allows them to purchase the 813g tin for £8, a price that requires pairing with another offer where two tins can be bought for £7, but this is exclusive to Morrisons More card holders. These discount strategies come as many consumers express dissatisfaction with Nestle's recent alterations to the familiar Quality Street chocolates, particularly the reduction in size for the purple hazelnut chocolate, a change that has been labeled as 'shrinkflation.' As the holiday season approaches, the changes made by Nestle, along with supermarket price wars, shape the landscape of festive candy sales, with many customers feeling concerned that the quality and quantity of their favorite chocolates are compromised. This situation reflects broader issues in the food industry, where retailers and manufacturers continuously adjust products and pricing in response to consumer demand and competitive pressures.